Charitable Giving Statistics - What Does the Data Show?
Did You Know?
30% of annual giving occurs in December and 10% of annual giving occurs on the last 3 days of the year! (Hello Giving Tuesday! Great way to kick off end of year giving!!)
The average monthly online donation is $52 ($624 per year) compared to the average one-time gift of $128. 💵
55% of people who engage with nonprofits on social media end up taking some sort of action.
Adding a person's name and full color in the direct mail can increase response by 135%!! ✉️